Chalice

strategy - graphic design - copy - media plan - brand positioning - brand guidelines

The Context:

Chalice Cannabis needs a brand book that shows the new and refreshed Chalice brand. Chalice was founded by an athlete seeking to replace opioids for pain management; he found cannabis the perfect holistic substitute. Currently, Chalice lacks cohesion in tone, messaging, and aesthetics across its channels. The client wants to center the brand on these central values: integrity, community, and health. We need to communicate these values in their brand identity and visual appearance.

The Insight:

Not all cannabis consumers just want to get high; for some, it’s what keeps them grounded.

The Challenge:

Success is a brand that customers distinctly recognize; they will walk into a store and know it is a Chalice. As a result, customer retention improves, there is cohesion across retail locations, and an increase in brand awareness.